Let's Talk Shop: Building Your Sex-Positive Brand in a Censorship Circus

Hey Lover! 

Can we talk about the elephant in our digital room? 

You, a brilliant sexuality professional, a sex worker, a coach – a total trailblazer, are ready to rock the online world with your message, but those pesky algorithms keep throwing shade. Remember SESTA and FOSTA? Those were the party poopers who made it harder for sex workers and educators to advertise online. SESTA-FOSTA, those buzzkill acronyms of 2018, made things trickier for our line of work. This year, I launched my Six-Figure Sexologist Coaching Program to help guide those of us in the field around some of the every day hurdles in the way of our success. Today, I am here to spill the tea on how to build a brand that's magnetic, bypasses the algorithm blues, and attracts clients who are ready to explore pleasure with your guidance.

First things first, ditch the shadowban words. Words like "nude," "erotic," or "massage" might seem like obvious ways to get your content hidden, but even if you use scientific words, they'll flag your content faster than a bunny suit at a PTA meeting. Get creative! Use synonyms like "intimacy," "sensuality," or "body connection."  Keep your language playful and strategic. 

Keep in mind, there isn't actually a universally recognized list of "shadowbanned" words. Social media platforms are tight-lipped about their specific algorithms, and the terms that might trigger a shadowban can vary depending on the platform and the context in which they're used.

Here's why shadowbanning is tricky:

• Shadowbans are algorithmic, not manual: This means they're triggered by automated systems that scan for certain patterns or keywords, but these systems are constantly being tweaked and updated.
• Context matters: The same word can have different meanings depending on how it's used. For instance, the word "sensual" might be flagged on a platform focused on massage, but not on a general social media platform.
• Shadowbans are often temporary: If a platform flags your content for review, it might be hidden for a while but then become visible again if it's determined not to violate any community guidelines.

Like, Know, Trust (and a sprinkle of sexy!)

Think of your online presence as a first date. You gotta make a good impression, right? That's where the "Like, Know, Trust" factor comes in. Traditional marketing courses teach us that the people gotta like your vibe, know what you offer, and trust that you're the real deal. But here's the secret sauce: We're adding a dash of sexy. We want to pique their curiosity without getting flagged by the algorithm gremlins.

So, how do we do this? Here's the juicy part:

• Like: This is how you turn a curious browser into a future client. Show your personality! Ditch the stock photos and let your vibrant self shine through. Funny memes, relatable stories, and captivating captions are your friends.
• Know: Grab their attention with engaging content. Share bite-sized wisdom on social media, host interactive Q&A sessions (think "Ask Me Anything About Orgasms"), or create eye-catching graphics with thought-provoking quotes. Show your personality, your humor, your passion for all things pleasure! Educate, enlighten, and empower! Share bite-sized wisdom on body positivity, healthy relationships, and orgasmic exploration (wink wink). Use thesaurus magic – swap "erogenous zones" for "pleasure points" or "sexual dysfunction" for "intimacy challenges." This keeps the content engaging while dodging the shadowban hammer.
• Trust: This is where the magic happens. Be authentic, be vulnerable, share your own journey (without getting too personal, of course). Let your potential clients see the real you, someone who gets their struggles and desires. Be the reliable source everyone craves. Answer questions openly, celebrate client successes (with their permission, of course!), and showcase testimonials. Consistency is key – post regularly and show your audience you're here to stay.

Go Beyond the Algorithm Abyss: Guerilla Marketing for the Sexually Savvy

SESTA and FOSTA threw a wrench in things, but they didn't shut down the whole party. Here are some creative ways to get your message out and build that loyal following:

• Community is King(or Queen): Facebook groups with specific interests. Also, think outside the box! Sure groups on BDSM awareness or kink exploration are an easy target, but spaces where the conversations are on parenting, nutrition, fitness, and other lifestyles are great places to engage in conversations, offer mini-consultations, and establish yourself as an expert. But remember, play by the group's rules – some might have stricter guidelines.
• The Power of Podcasts and Guest Appearances: Find podcasts that align with your message and pitch yourself as a guest. This exposes you to a whole new audience and positions you as an authority.
• Let's Get Social (Media Savvy, That Is): Platforms like TikTok and Instagram can be amazing tools. Create educational content with a twist – think funny skits about dating woes or relatable hygiene hacks. Remember, hashtags are your friend, but avoid the overly suggestive ones.
• Network with other sex-positive businesses, collaborate on workshops and explore alternative platforms like Discord communities or private forums. Building a tribe of supporters who spread the word is key.

Bonus Tip: The Art of Storytelling

People connect with stories. Share your journey, your passion for sex positivity, and the impact you have on your clients. Vulnerability is powerful – it shows you're human, relatable, and someone they can trust with their most intimate questions.

Building a thriving brand as a sex worker or coach takes finesse, but with the right strategies and a whole lot of personality, you can create a space that's both informative and irresistible. 

 Remember, building a sexuality brand is a marathon, not a sprint. Instant success is never what it seems. Do you want to earn money or go viral. Make a decision today about the goal of you in this business, be patient, be consistent, and most importantly, be yourself! Let your passion for pleasure shine through, and the right clients will find you, ready to embark on a journey of self-discovery with your guidance. 

Now go forth, brand yourself like the sex-positive powerhouse you are, and remember, the world needs your unique brand of pleasure revolution!